lauren gertzman

owner // designer // illustrator


Lauren founded Inside Minds in November 2010 to provide clients of all industries and
all sizes services in brand strategy, development, identity and implementation;
graphic design; and illustration. Since the start of Inside Minds, Lauren works with 10–25 clients per year on projects ranging from visual identity to websites to publications.


Prior to starting Inside Minds, Lauren spent nearly four years at the Washington, DC Economic Partnership. What began as a two-month contract to redesign the DC
Development Report
 in August of 2006, quickly turned into a long-term investment and commitment. During those four years—and with the help of the entire WDCEP team—
Lauren planned, created and produced 20+ publications, 1,000+ photographs, 100+ illustrations, 100+ posters, 50+ invitations, 50+ program agendas, 20+ new templates for WDCEP collateral, 20+ new logos, 5+ video scripts, 5+ animated videos, and one
complete WDCEP branding guideline kit.


Previous positions:

Illustrator + Designer (American University // Washington, DC // 2004–2006)

Post Production Assistant (BASE Productions // Haymarket, VA // 2002–2003)

Freelancer (Art, Design + Writing // 2000–2006)


Education and training:

Advanced Graphic Design certificate (Corcoran College of Art + Design // DC // 2006)

Summer Intensive Program (Upright Citizen’s Brigade // New York, NY // 2003)

BA in Visual Communications (American University // DC // 2001)

Warner Brother’s Writers Workshop (American University // DC // 2001)